⚡ Tier 2 - ImportantID: whatsAppCommerce
WhatsApp Commerce & Recovery Flows
Automated catalog browsing, abandoned cart recovery, and OTP verification via WhatsApp
In Simple Words (Zero Jargon):
Using automated WhatsApp messages (which have 80%+ open rates in India) to recover abandoned carts, confirm COD orders, and send repeat purchase re-order links.
Why It Is Critical
In India, WhatsApp open rates (80%+) crush email (15%). It is the primary recovery engine for cart abandonment, back-in-stock alerts, and COD delivery address verification.
What You Get: A high-open-rate retention channel that recovers abandoned checkouts and cuts RTO rates.