📚 Tier 3 - Good to KnowID: waterfallVsHeaderBidding
Waterfall vs. Header Bidding
Sequential single-buyer passes (Waterfall) vs simultaneous unified auction (Header Bidding)
In Simple Words (Zero Jargon):
The evolution from old daisy-chain waterfalls (offering ad space to one network at a time) to modern header bidding (all networks bid simultaneously for maximum competition).
What You Get: Clear understanding of publisher yield management and inventory availability differences.