⚡ Tier 2 - ImportantID: valueBasedOptimisationTiktok
Value-Based Optimisation (VBO)
Optimising bidding toward high-order-value buyers rather than raw purchase volume
In Simple Words (Zero Jargon):
Telling TikTok to find shoppers who spend $100+ per order instead of people who only buy $10 items.
Why It Is Critical
VBO optimizes for total conversion revenue (Target ROAS or Highest Value) by passing basket values through the Pixel/Events API, prioritizing high-LTV customer segments.
What You Get: Algorithmic bid optimization that maximizes revenue and ROAS by concentrating spend on big-spending customers.