⚡ Tier 2 - ImportantID: userUsabilityTesting
User Testing / Usability Testing (5-8 Users)
Qualitative think-aloud sessions with 5-8 target users uncovering 80%+ of usability bottlenecks
In Simple Words (Zero Jargon):
Giving 5 real people a task (e.g. "find and buy red running shoes") while they speak their thoughts out loud on video.
What You Get: The "why" behind analytics anomalies that numbers and heatmaps alone cannot explain.