🔥 Tier 1 - Must KnowID: triggerBasedWorkflow
Trigger-Based Workflow
Workflows that react dynamically to real-time user actions rather than arbitrary calendar schedules
In Simple Words (Zero Jargon):
Messages sent instantly in response to what someone just did (e.g. they viewed your pricing page $\to$ send a demo invite 1 hour later).
'A scheduled campaign assumes every contact is in the exact same place in their journey. A trigger-based workflow assumes they are not - and uses each contact's real-time behavior as the signal for what to send next.'
What You Get: Hyper-relevant communication that responds to true consumer buying intent in the moment.