⚡ Tier 2 - ImportantID: topViewAds
TopView Ads
Full-screen 60-second takeover ad that plays immediately on app launch
In Simple Words (Zero Jargon):
A guaranteed takeover video that plays the moment anyone opens the TikTok app before seeing any other post.
Why It Is Critical
TopView is TikTok’s premium branding format, capturing 100% unmissable attention on app open. Sold on a Cost-Per-Day or premium CPM basis through direct sales, it is used for major Hollywood movie releases, gaming launches, and massive brand launches.
What You Get: Maximum first-impression mass reach at the most attention-rich moment of a user’s session.