🔥 Tier 1 - Must KnowID: tiktokCampaignObjectives
Campaign Objectives
Telling TikTok whether to optimize for reach, video views, or website purchases
In Simple Words (Zero Jargon):
Selecting your main campaign goal: getting cheap video views (Consideration) or driving direct sales (Web Conversions).
Calculation Example & Benchmark Matrix
| Stage | Objectives | Best Use Case |
|---|---|---|
| Awareness | Reach & Brand Awareness | Maximise unique impressions for major product reveals and launches |
| Consideration | Video Views, Profile Visits, Traffic, App Installs | Building warm audiences, retargeting pools, and community growth |
| Conversion | Web Conversions, Catalog Sales, Lead Generation | Direct response e-commerce purchases (needs ~50 conversions/week to exit learning) |
What You Get: Delivery optimized toward the exact business outcome you need, training the algorithm to find users who convert.