🔥 Tier 1 - Must KnowID: tiktokAudienceTargeting
Audience Targeting on TikTok
Broad demographic, interest, custom CRM, and algorithmic self-selection targeting
In Simple Words (Zero Jargon):
Setting broad age and location filters and letting the video content itself attract the right buyers through algorithm learning.
Why It Is Critical
Because the FYP algorithm is so efficient at categorizing viewers by video interaction history, stacking narrow interest layers increases CPMs and restricts delivery. Broad targeting with strong creative is the recommended strategy.
'On TikTok, your creative is the targeting. A video that opens with a problem only your ideal customer recognizes will be shown to more people who have that problem. Let the content do the filtering.'
What You Get: Audience strategy calibrated to TikTok’s algorithmic engine - using creative self-selection to find buyers at lower CPMs.