🔥 Tier 1 - Must KnowID: sponsoredBrands
Sponsored Brands & Video
Banner and autoplay video ads at the very top of search results
In Simple Words (Zero Jargon):
Big headline banner ads at the top of Amazon search displaying your brand logo and 3 products, or an autoplaying video demonstrating your product in action.
Why It Is Critical
Sponsored Brands dominate the top of the search page before organic listings appear. Sponsored Brands Video autoplays in search results, dramatically outperforming static ads for products that benefit from visual demonstration.
Calculation Example & Benchmark Matrix
| Format | Description & Destination |
|---|---|
| Product Collection | Logo + custom headline + 3 products. Links to Amazon Brand Store or custom product page. |
| Store Spotlight | Logo + headline + 3 sub-category tiles linking to different aisles of your Brand Store. |
| Sponsored Brands Video | 15-30s autoplay video in search results linking directly to single product detail page. |
What You Get: The most brand-dominant ad format on Amazon - establishing brand authority at the top of the page before competitors are visible.