📚 Tier 3 - Good to KnowID: soundMusicStrategy
Sound and Music Strategy
Audio-first creative design using commercial music, voiceovers, and trending audio
In Simple Words (Zero Jargon):
Designing ads specifically to be heard, because 93% of TikTok users watch with sound turned on.
Why It Is Critical
Unlike Meta where most users scroll on mute, 93% of TikTok sessions have sound on. Using TikTok’s Commercial Music Library, voiceover narration, and sound effects is essential for hook retention.
What You Get: Audio-first creative execution that harnesses sound design to drive watch time and emotional connection.