📚 Tier 3 - Good to KnowID: socialProof
Social Proof
Likes, comments, and shares that build ad credibility
In Simple Words (Zero Jargon):
Likes, comments, and shares that build ad credibility
Why It Is Critical
Social proof (accumulated likes, shares, and positive comments) acts as public validation for new prospects. Using 'Existing Post ID' when duplicating ad sets preserves accumulated social proof rather than resetting engagement to zero.
What You Get: Compounding credibility - an ad that accumulates social proof becomes progressively more persuasive over time.