⚡ Tier 2 - ImportantID: shareOfSearch
Share of Search
Brand's share of total organic search queries in its category
In Simple Words (Zero Jargon):
The percentage of Google searches in your industry that are specifically looking for your brand name.
Why It Is Critical
Share of Search represents unaided brand mental availability. Research by Les Binet proved that Share of Search is a leading indicator that correlates strongly with future market share growth, responding to ad campaigns weeks before sales data reflects it.
What You Get: A fast, free, leading indicator of brand health and campaign effectiveness - measurable weeks before market share data is available.