Back to Calculator & HandbookCategory 14: CRO (Conversion Rate Optimisation)
🧠 Tier 4 - Advanced / NicheID: sequentialTestingPeekingProblem

Sequential Testing & The Peeking Problem

The statistical trap of checking tests daily and stopping as soon as a variant looks ahead, inflating false positives

In Simple Words (Zero Jargon):

The fatal mistake of checking your A/B test every day and stopping it on Day 3 when one button is ahead, which produces fake winning results.

What You Get: Strict experimentation governance that prevents false-positive test rollouts and preserves statistical validity.

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