📚 Tier 3 - Good to KnowID: saveRate
Save Rate (The Pinterest Intent Signal)
% of viewers who saved a Pin to a board - the strongest buying intent signal
In Simple Words (Zero Jargon):
The percentage of people who bookmarked your pin to their board to buy or use later, creating free viral reach.
Official Mathematical Equation
Save Rate% = (Pin Saves ÷ Total Impressions) × 100
Why It Is Critical
A saved Pin is an explicit declaration of future purchase intent. Saved ads continue circulating organically on user boards, driving sales months after the campaign budget is spent.
What You Get: The primary Pinterest intent metric - predicting future purchase revenue and long-tail earned reach.