⚡ Tier 2 - ImportantID: sansSelfAttributing
Self-Attributing Networks (SANs)
Platforms that measure and report their own conversions independently
In Simple Words (Zero Jargon):
Platforms that measure and report their own conversions independently
Why It Is Critical
Self-Attributing Networks (Meta, Google, TikTok, LinkedIn, Snapchat) run closed ecosystems where they act as both the publisher and the judge of their own performance. Because higher reported conversions justify advertiser budget, SAN data inherently suffers from structural conflict of interest.
'Every platform is both the advertiser and the judge of its own performance. That is the definition of a conflict of interest. Always verify SAN-reported performance against your own backend data.'
What You Get: Critical scepticism about platform-reported conversion data - and the motivation to build a platform-agnostic measurement layer.