📚 Tier 3 - Good to KnowID: salesMarketingSla
Sales & Marketing SLA (Service Level Agreement)
Formal contract: marketing commits to MQL quantity/quality; sales commits to contact speed within 24h
In Simple Words (Zero Jargon):
A written agreement between marketing and sales: marketing promises 50 verified MQLs/month, and sales promises to call every lead within 2 hours.
What You Get: Clear mutual accountability that eliminates finger-pointing between marketing and sales teams.