📚 Tier 3 - Good to KnowID: rlsa
Remarketing Lists for Search Ads (RLSA)
Adjusting Search bids and copy for past website visitors
In Simple Words (Zero Jargon):
Adjusting Search bids and copy for past website visitors
Why It Is Critical
RLSA allows you to adjust bids or tailor ad copy for people who previously visited your website when they search again on Google. For example, bidding on an expensive generic keyword like 'running shoes' is normally unprofitable, but bidding on it when the searcher is already familiar with your brand yields high conversion rates.
What You Get: Higher bid efficiency for known, pre-qualified audiences on expensive generic Search terms.