📚 Tier 3 - Good to KnowID: reachFrequencyBuying
Reach & Frequency Buying
Reserved buying for locked, predictable reach and CPM
In Simple Words (Zero Jargon):
Reserved buying for locked, predictable reach and CPM
Why It Is Critical
Reach & Frequency is a reserved media buying option on Meta that locks in audience reach and fixed CPM upfront. Primarily used for major brand awareness campaigns and TV-synced product launches with budgets of $10,000+.
What You Get: Predictable, guaranteed reach at a locked CPM - valuable for brand campaigns with strict delivery requirements.