🔥 Tier 1 - Must KnowID: pushNotificationsApp
Push Notifications & Lock Screen Engagement
The highest-immediacy direct re-engagement channel appearing on user mobile lock screens
In Simple Words (Zero Jargon):
Direct popup alerts sent straight to a user’s phone screen (e.g. "Your delivery is arriving in 5 mins" or "Your cart has a 10% discount").
Strategic Rules of Thumb & Execution Playbook
- Prompt for push permission at contextually relevant moments (after an order), not on first app open.
- Cap frequency strictly: excessive spammy push notifications are the #1 reason users disable alerts or uninstall apps.
What You Get: A zero-ad-cost re-engagement channel with unmatched immediacy for bringing lapsed users back into the app.