🔥 Tier 1 - Must KnowID: promotedPins
Promoted Pins
Native visual ad pins distributed into targeted home feeds and search grids
In Simple Words (Zero Jargon):
Standard image or video pins that you pay to show to targeted shoppers; when users save your pin to their board, it spreads organically for free forever.
Why It Is Critical
Promoted Pins look identical to organic pins with a subtle "Promoted" label. The Viral Save Mechanic means every save turns the ad into an organic pin on user boards, driving free long-tail impressions months after the paid campaign ends.
Calculation Example & Benchmark Matrix
| Technical Spec | Requirement & Note |
|---|---|
| Aspect Ratio | 2:3 vertical recommended (1000×1500px) - takes maximum feed space |
| Image Format | JPG or PNG (max 20MB) with clear lifestyle aesthetic |
| Title & Description | Up to 100 char title, 500 char keyword-rich description |
| Text Overlay | Recommended - clear concise headlines and offers boost CTR significantly |
What You Get: The primary Pinterest ad format - native, save-able, and capable of generating compounding organic earned reach.