🔥 Tier 1 - Must KnowID: productLedGrowthPlg
Product-Led Growth (PLG)
A business model where product usage and self-serve value drive acquisition, retention, and expansion
In Simple Words (Zero Jargon):
Letting people use your software for free first (like Canva, Slack, or Figma) so they fall in love with it before upgrading to a paid plan, skipping pushy sales calls.
What You Get: A scalable user acquisition engine that eliminates the need to hire huge sales teams for entry-level conversions.