🧠 Tier 4 - Advanced / NicheID: pipelineVelocity
Pipeline Velocity
Composite metric measuring how fast revenue moves through the B2B sales pipeline per day
In Simple Words (Zero Jargon):
The speed at which your sales pipeline generates real cash every day, factoring in deal count, deal size, win rate, and sales cycle days.
Official Mathematical Equation
Pipeline Velocity = (Number of Opportunities × Average Deal Size × Win Rate %) ÷ Sales Cycle Length (Days)
Why It Is Critical
Pipeline Velocity is the ultimate metric for Revenue Operations and CMOs. It proves whether marketing improvements (higher win rates or shorter sales cycles) are genuinely accelerating company revenue growth.
What You Get: A single executive-level metric that captures the combined health, velocity, and revenue output of your entire B2B funnel.