🔥 Tier 1 - Must KnowID: pinterestTag
Pinterest Tag & Conversions API
Pinterest's website tracking pixel and server-side CAPI integration
In Simple Words (Zero Jargon):
The tracking script placed on your e-commerce store that tells Pinterest when users view products, add to cart, and complete checkout.
Why It Is Critical
Tracks standard conversion events: PageVisit, ViewCategory, Search, AddToCart, Checkout, and Lead. Implementing the Tag alongside server-side CAPI provides complete conversion signals for Target ROAS and Catalog Sales optimization.
What You Get: The conversion measurement foundation for Pinterest performance campaigns - enabling dynamic retargeting and algorithmic optimization.