🔥 Tier 1 - Must KnowID: mqlMarketingQualifiedLead
MQL - Marketing Qualified Lead
A prospect vetted by marketing scoring as meeting ICP fit and showing high engagement
In Simple Words (Zero Jargon):
A contact who works at a company that can actually afford your product and has shown real interest (e.g. attended a webinar or downloaded pricing).
Why It Is Critical
MQL is the primary handoff metric from marketing to sales. A lead requires both Fit (right company size/role) AND Intent (pricing visits, demo requests) to qualify.
What You Get: A qualification checkpoint that protects sales reps from wasting time on low-fit leads while giving marketing an approved pipeline KPI.