🧠Tier 4 - Advanced / NicheID: mmpVendorSelection
MMP Vendor Selection (AppsFlyer, Adjust, Branch)
Evaluating Mobile Measurement Partners by pricing model, ad network integrations, and anti-fraud engines
In Simple Words (Zero Jargon):
Choosing which tracking partner (AppsFlyer, Adjust, or Branch) to integrate, balancing cost, deep linking capabilities, and fraud protection.
What You Get: A long-term mobile tracking infrastructure decision that supports multi-million rupee UA spend.