📚 Tier 3 - Good to KnowID: marketplaceVsD2cStrategy
Marketplace vs. D2C Website Strategy
Balancing volume on Amazon/Flipkart with customer data ownership and margin on your own site
In Simple Words (Zero Jargon):
Deciding what to sell on Amazon for fast volume vs what to sell exclusively on your own website to keep 100% customer data and higher profit margins.
What You Get: A balanced omnichannel growth strategy combining marketplace scale with owned D2C customer data equity.