Back to Calculator & HandbookCategory 12: Programmatic Advertising
⚡ Tier 2 - ImportantID: lookalikeModellingProgrammatic

Lookalike Modelling in Programmatic

AI audience expansion finding users who share browsing habits with your high-LTV customers

In Simple Words (Zero Jargon):

Using machine learning across the open web to find new people who browse similar websites and read similar content to your best paying customers.

What You Get: Scalable prospecting expansion that extends proven customer behavioral profiles across the open web.

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