⚡ Tier 2 - ImportantID: linkedinMatchedAudiences
Matched Audiences
Targeting your own first-party CRM data, company lists, and site visitors
In Simple Words (Zero Jargon):
Uploading your own customer email list or target company list so LinkedIn shows ads specifically to those exact people or accounts.
Why It Is Critical
Matched Audiences combine your first-party CRM data with LinkedIn’s verified professional context. 3 primary types: Contact Targeting (CRM email list), Company Targeting (ABM target account list), and Website Retargeting (via Insight Tag). Minimum 300 matched profiles required to activate.
Calculation Example & Benchmark Matrix
| Matched Audience Type | How It Works | Best Use Case |
|---|---|---|
| Contact List Upload | Upload email list from CRM (Salesforce/HubSpot) | Nurture existing leads, re-engage cold pipeline prospects |
| Company List Upload | Upload list of target company names/domains | ABM campaigns targeting specific named enterprise accounts |
| Website Retargeting | Insight Tag tracks website visitors | Retarget engaged site visitors with case studies and demo offers |
| Lookalike Audiences | LinkedIn finds similar profiles to your seed list | Scale prospecting beyond known CRM contacts |
What You Get: Your most qualified B2B audience - built from your own pipeline data and reached in a professional business mindset.