⚡ Tier 2 - ImportantID: linkedinBidStrategy
Bid Strategy on LinkedIn
Maximum Delivery (Automated), Target Cost, and Manual Bidding
In Simple Words (Zero Jargon):
Choosing how LinkedIn spends your money: letting the algorithm bid automatically to spend budget, setting a target cost per lead, or setting a strict manual cap per click.
Calculation Example & Benchmark Matrix
| Strategy | How It Works | When To Use |
|---|---|---|
| Maximum Delivery (Automated) | LinkedIn bids automatically to get maximum results from budget | Best for new campaigns with no historical data - prioritises delivery volume |
| Target Cost (Semi-automated) | Maintains average cost per lead around your target | Use when you have a defined CPL target and 30+ monthly conversions |
| Manual Bidding (Full Control) | Set maximum CPC/CPM cap per click or view | For experienced advertisers wanting strict cost control - start at midpoint of suggested range |
What You Get: Bid control calibrated to campaign maturity - automated for fast learning, manual for strict cost control.