📚 Tier 3 - Good to KnowID: linkedinAudienceExpansion
Audience Expansion
LinkedIn's feature that automatically broadens targeting to similar profiles
In Simple Words (Zero Jargon):
A checkbox that lets LinkedIn show your ads to people similar to your targeting filters when your audience is too small.
Why It Is Critical
While useful for solving delivery slowdowns on tiny audiences, Audience Expansion dilutes targeting precision. For performance B2B campaigns where job title accuracy matters, keep it turned OFF.
What You Get: A delivery expansion lever for small audiences, with the best practice of disabling it for high-precision B2B campaigns.