🔥 Tier 1 - Must KnowID: lifecycleMarketingStages
Lifecycle Marketing Stages
Framing communications around customer journey maturity: Subscriber $\to$ Lead $\to$ Customer $\to$ Advocate
In Simple Words (Zero Jargon):
Treating people differently depending on where they are: new subscribers get helpful guides, first-time buyers get product tips, and VIP customers get loyalty rewards.
Calculation Example & Benchmark Matrix
| Lifecycle Stage | Customer Mindset | Automation Goal |
|---|---|---|
| Subscriber | Curious browser learning about category | Welcome series + educational value |
| Lead / MQL | Evaluating solutions & checking pricing | Case studies, product demos, objection handling |
| First-Time Buyer | Experiencing product for the first time | Onboarding guide, unboxing tips, customer support |
| Repeat Customer / VIP | Loyal brand advocate | Exclusive VIP perks, referral rewards, cross-sells |
| Dormant / At-Risk | Has not engaged or bought in 90 days | Win-back incentive or suppression cleanup |
What You Get: A structured framework ensuring every contact receives messaging matched to their relationship with the brand.