⚡ Tier 2 - ImportantID: leadScoringAutomation
Lead Scoring & Automatic Score Decay
Real-time point allocation with automated score depreciation for prolonged inactivity
In Simple Words (Zero Jargon):
Adding points when a contact opens emails or visits pricing, and automatically deducting points if they go silent for 60 days so sales reps only call active leads.
What You Get: Real-time lead qualification that reflects current buying interest rather than stale historical activity.