🔥 Tier 1 - Must KnowID: leadScoring
Lead Scoring (Fit vs. Behaviour)
Automated point-based ranking combining firmographic fit with engagement activity
In Simple Words (Zero Jargon):
Giving points to leads (e.g. +30 points for being a VP at a 500-person firm, +20 points for visiting the pricing page); when they hit 100 points, they are sent to sales.
Why It Is Critical
Weight Fit criteria more heavily than Behaviour: a perfectly matched enterprise VP who visits the website once is a far better lead than a college intern who downloads 10 free whitepapers.
What You Get: A consistent, automated system that prioritizes hot, high-value prospects over casual information seekers.