⚡ Tier 2 - ImportantID: keywordTargetingPinterest
Keyword Targeting on Pinterest
Targeting search queries across Broad, Phrase, and Exact match on Pinterest search
In Simple Words (Zero Jargon):
Showing your ads when users type specific search words into Pinterest (e.g. "modern farmhouse kitchen ideas" or "summer dresses").
Calculation Example & Benchmark Matrix
| Match Type | Behaviour on Pinterest |
|---|---|
| Broad Match | Most reach - triggers on related searches and Pinterest-interpreted synonyms |
| Phrase Match | Moderate reach - triggers when the keyword phrase appears in query |
| Exact Match | Most precise - triggers only on that exact search query or close variant |
| Negative Keywords | Exclude irrelevant terms to prevent wasted spend on mismatched categories |
What You Get: Search-like intent capture within a visual discovery engine, targeting shoppers actively researching your category.