Back to Calculator & HandbookCategory 11: D2C / E-Commerce
⚡ Tier 2 - ImportantID: inventoryTurnover

Inventory Turnover

How many times inventory is sold and replaced over a year

In Simple Words (Zero Jargon):

How fast your stock sells out and gets replenished; selling fast frees up cash, while slow stock traps capital and forces painful clearance discounts.

Official Mathematical Equation
Inventory Turnover = Cost of Goods Sold (COGS) ÷ Average Inventory Value

Why It Is Critical

Directly impacts marketing: running ads on out-of-stock items burns ad budget, while slow-moving stock requires targeted bundle promotions before becoming dead inventory.

What You Get: Coordination between marketing spend and warehouse stock levels to prevent ad waste on stockouts.

Calculate Inventory Turnover in the Live Sandbox

Enter your campaign data to simulate break-even targets, profit leakage, and scaling curves.

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