⚡ Tier 2 - ImportantID: iceScoringPrioritisation
ICE Scoring (Impact, Confidence, Ease)
A 1-10 scoring framework multiplying Impact, Confidence, and Ease to prioritize growth experiments
In Simple Words (Zero Jargon):
Rating every growth test idea on 3 questions from 1 to 10: How big will the win be (Impact)? How sure are we (Confidence)? How easy is it to build (Ease)?
Official Mathematical Equation
ICE Score = Impact (1-10) × Confidence (1-10) × Ease (1-10)
What You Get: An objective, data-backed way to prioritize experiment backlogs without arguing or relying on gut feelings.