📚 Tier 3 - Good to KnowID: geoTargetingPlanning
Geo-Targeting & City Tiering
Serving ads based on geographic location and city purchasing power
In Simple Words (Zero Jargon):
Showing ads only in specific cities or pin codes where your customers live and where delivery is profitable.
Why It Is Critical
In India, purchasing power and logistics costs differ dramatically across Tier 1 (Mumbai, Delhi, Bangalore), Tier 2 (Pune, Jaipur), and Tier 3 cities. Allocating budgets by city tier prevents wasting spend in low-converting regions.
What You Get: Spend precision by geography - ensuring budget goes where the opportunity is highest and CAC is most defensible.