⚡ Tier 2 - ImportantID: fulfilmentLogisticsCost
Fulfilment & Logistics Cost Per Order
Total cost of packaging, warehousing, and courier last-mile delivery per order
In Simple Words (Zero Jargon):
The real cash cost (₹80-₹180 per box) to pack, warehouse, and ship an order to the customer’s door.
Why It Is Critical
On low-AOV products (₹400-₹600), shipping represents 15%-25% of the total selling price. Failing to deduct logistics costs from gross margins produces false profitability calculations.
What You Get: True margin transparency that survives real courier delivery expenses.