📚 Tier 3 - Good to KnowID: firmographicTargeting
Firmographic Targeting
Targeting by company size, employee headcount, annual revenue, and industry vertical
In Simple Words (Zero Jargon):
Setting ad filters for company characteristics (e.g. Healthcare companies with 200-1,000 employees) rather than personal traits.
What You Get: Targeting precision that filters out unprofitable small businesses and targets accounts with adequate budget.