📚 Tier 3 - Good to KnowID: exitRate
Exit Rate
% of sessions that ended on a specific page
In Simple Words (Zero Jargon):
% of sessions that ended on a specific page
Official Mathematical Equation
Number of Exits on Page ÷ Total Pageviews on Page × 100
Why It Is Critical
Exit Rate measures where multi-page user journeys terminate. A high exit rate on a 'Thank You' receipt page is healthy and expected. A high exit rate on Step 2 of checkout indicates a friction problem (hidden shipping fees or missing payment gateways).
What You Get: A diagnostic for identifying which pages in a multi-step funnel are causing users to abandon - particularly valuable for checkout and lead form flows.