⚡ Tier 2 - ImportantID: eventTracking
Event Tracking
Measuring specific user interactions beyond basic pageviews
In Simple Words (Zero Jargon):
Measuring specific user interactions beyond basic pageviews
Why It Is Critical
Event tracking measures specific user micro-interactions: button clicks, video plays, form field entries, scroll depth, file downloads, and chat initiations. In GA4, custom event tracking provides granular insight into which on-page elements drive conversions.
What You Get: Granular visibility into which specific interactions drive conversions - enabling surgical landing page and UX improvements.