🔥 Tier 1 - Must KnowID: dripCampaignSequence
Drip Campaign / Email Sequence
A pre-written series of automated emails delivered on a scheduled timeline after a trigger event
In Simple Words (Zero Jargon):
An automated series of emails (e.g. Day 1: Welcome $\to$ Day 3: How it works $\to$ Day 7: Customer reviews $\to$ Day 10: Discount coupon) sent without you lifting a finger.
Strategic Rules of Thumb & Execution Playbook
- Vary content between education, social proof, and offer pitches rather than repeating the same sales pitch.
- Always configure automatic exit criteria: if a contact buys on Day 3, remove them from the drip so they never receive a "Buy now" email on Day 7.
What You Get: Consistent, predictable follow-up on every new contact without relying on staff remembering to send emails manually.