⚡ Tier 2 - ImportantID: discountDepthCadence
Discount Depth & Promotional Cadence
Managing discount percentages and promo frequency to avoid training customers to wait for sales
In Simple Words (Zero Jargon):
How big your discounts are and how often you run sales, making sure you don’t train buyers to only shop when there is a 40% coupon.
'A discount that brings back the same customer every time is not a retention win - it is evidence the brand has not given that customer a reason to pay full price.'
What You Get: Preserved gross profit margins by saving promotional firepower for key festive sales rather than eroding brand equity year-round.