🔥 Tier 1 - Must KnowID: deepLinking
Deep Linking (Direct In-App Routing)
Routing an ad click straight to a specific in-app product page instead of the generic home screen
In Simple Words (Zero Jargon):
A special link that takes users who already have your app straight to the exact product or discount code they clicked on, skipping the home screen.
Why It Is Critical
Sending existing app users to the generic home screen destroys ad conversion intent. Deep linking preserves context and increases re-engagement conversions by 2x-3x.
What You Get: A seamless ad-to-product user experience that preserves purchase intent inside the app.