📚 Tier 3 - Good to KnowID: daypartingPlanning
Dayparting & Ad Scheduling
Scheduling ads to run during high-intent hours of the day or week
In Simple Words (Zero Jargon):
Turning ads on or increasing bids during the specific hours when customers are most likely to buy (e.g. food delivery ads during lunchtime).
Why It Is Critical
Dayparting concentrates budget during peak buying windows (e.g. 11am-1pm and 6pm-9pm for food delivery, or weekdays for B2B software) and reduces spend during dead hours.
What You Get: More efficient spend by concentrating budget in the time windows where the audience is most likely to convert - reducing waste during low-intent periods.