🔥 Tier 1 - Must KnowID: cvrCroContext
Conversion Rate / CVR (CRO Context)
Segmenting conversion rates by device, traffic source, and landing page rather than blended averages
In Simple Words (Zero Jargon):
Tracking conversion rates separately for mobile vs desktop, and Google Search vs Instagram, to see exactly which page or device is broken.
Official Mathematical Equation
CVR% = (Total Conversions ÷ Total Sessions) × 100
Why It Is Critical
A blended 2% sitewide CVR can hide a 4% desktop conversion rate and a broken 0.5% mobile checkout. Segmenting CVR reveals the exact sub-funnels that need testing.
What You Get: A granular diagnosis of funnel leaks showing precisely which page, device, or channel to test next.