⚡ Tier 2 - ImportantID: customerJourneyMapping
Customer Journey Mapping
Visualising all touchpoints from initial awareness to purchase
In Simple Words (Zero Jargon):
Visualising all touchpoints from initial awareness to purchase
Why It Is Critical
Customer Journey Mapping documents every touchpoint a customer interacts with across channels, devices, and time: social ad impression → search ad click → reviews research → email cart abandonment reminder → purchase. It clarifies which channels own which stage of the buying decision.
What You Get: Strategic clarity on which marketing activities contribute to which stages of the purchase decision - essential for full-funnel budget allocation.