🧠Tier 4 - Advanced / NicheID: customDimensionsMetrics
Custom Dimensions & Metrics
Extending GA4 with business data it doesn't capture by default
In Simple Words (Zero Jargon):
Extending GA4 with business data it doesn't capture by default
Why It Is Critical
Custom Dimensions (e.g. 'Plan Type: Pro/Enterprise', 'Author Name', 'LTV Tier') extend GA4's default schema to track proprietary business context at the user or event level, configured via GTM and registered in GA4 Admin.
What You Get: A GA4 data model tailored to your specific business - enabling segmentation and analysis that generic analytics cannot provide.