📚 Tier 3 - Good to KnowID: ctvConnectedTvProgrammatic
CTV - Connected TV Programmatic
Buying unskippable big-screen TV ads on streaming apps (JioCinema, Hotstar, SonyLIV)
In Simple Words (Zero Jargon):
Showing full-screen unskippable TV commercials on smart TVs during streaming movies and cricket matches on JioCinema and Hotstar, with precise digital targeting.
What You Get: Big-screen living room television impact combined with digital targeting precision and real-time impression reporting.