⚡ Tier 2 - ImportantID: cpmPlanning
CPM Planning & Reach Estimation
Using cost-per-thousand impressions to calculate reach before launch
In Simple Words (Zero Jargon):
A quick math check to calculate how many total views and unique people your budget will buy before launching campaigns.
Official Mathematical Equation
Est. Impressions = (Budget ÷ CPM) × 1,000 | Est. Reach = Est. Impressions ÷ Target Frequency
Why It Is Critical
CPM planning allows media planners to evaluate media efficiency across different channels. For example, a ₹5,00,000 budget at ₹120 CPM buys 4.17M impressions. At a target frequency of 3, it reaches 1.39M unique individuals.
Calculation Example & Benchmark Matrix
| Scenario (₹5,00,000 Budget) | Estimated Impressions | Estimated Reach (@ 3 Freq) |
|---|---|---|
| Mass Video (CPM: ₹80) | 6.25 Million impressions | 2.08 Million unique users reached |
| Meta Feed (CPM: ₹200) | 2.50 Million impressions | 833,000 unique users reached |
| LinkedIn B2B (CPM: ₹600) | 833,000 impressions | 278,000 high-value B2B decision-makers |
What You Get: A fast, practical method for estimating campaign reach from a budget before launch - and for comparing reach efficiency across channels side by side.